Reference Books and Manuals

When The Club Marketing Report published The Guide to Membership Marketing in 1999, it was the most comprehensive reference textbook ever published. It remains so today. In 2000, The Club Managers Association of America’s Premier Club Services selected The Guide as its signature item for the year. As a result, over 700 General Managers now have this powerful membership marketing resource.

This publication contains articles, strategies, programs, tips and samples from The Club Marketing Report, The Guide contains 450 pages of timeless, educational and helpful materials. For every General Manager who has one, it has become and essential part of their reference library.

The Guide To Membership Marketing is available online in PDF format.

Some of the topics in The Guide include:

• Membership Sales Skills
• Through Member Marketing
• The Value in Membership Sales Tracking
• The Membership Sales Cycle
• How To Handle A Resignation
• Membership Directory
• Mission Statement
• Membership Marketing Plan
• The Role Of The Clubhouse Architect
• Planning A Marketing Budget
• Membership Director Job Description
• Image Advertising
• Planning A Sales Center

STANDARDS OF OPERATION AND PERFROMANCE FOR PRIVATE CLUBS

"Standards measure quality in the same way that a club's fiscal budget measures revenues and expenses."-Robert Bodman, Publisher

The development of a comprehensive set of Standards of Operation and Performance is an essential component of Lange Range Planning. Pacific Century Clubs, INC. has found, from the results of focus groups and surveys with members, that one of the common elements typically lacking in clubs is a set of “standards” by which the club’s leadership, management and the members in general can agree on.

”A comprehensive set of Standards of Operation and Performance establishes, in no uncertain terms, what “good” looks like.

PCC helps clubs determine, by mutual agreement of all parties, what “good” (or “excellent”) looks like and works with management staff to develop a plan for the implementation of the “Standards of Operation and Performance.”

PCC has developed the “industry standard” boilerplate for private club operating standards. Recognized by the CMAA, PCC has licensed the industry’s association to publish the “Standards of Operation and Performance” that PCC developed for Silver Creek Valley Country Club. PCC is the only industry source for obtaining the “working version” on CD-Rom, which allows a club to customize its own set of standards, quickly and easily on their own computer.
ORDER ONLINE NOW,

Back to Top