When
we published The Guide to Membership
Marketing in 1999 it was the most
comprehensive reference textbook
ever published on the subject. Today, it is still the #1 reference text and is now being used as the reference text for our online New Membership Director Training program. Over 1,000 General
Managers and Membership
Directors now have this powerful
membership marketing resource. The
Guide contains 450 pages of timeless,
educational and helpful articles
that are essential for membership
marketing. Delivered by email as a pdf document.
Price: $74.00